Compliance

Opt-in & opt-out

All RCS messaging must follow opt-in best practices:
• Users must explicitly consent (opt-in) before receiving RCS messages.
• You must document and maintain proof of consent (e.g., timestamp, source).
• Include an option to opt-out (e.g., responding STOP) in your campaign design.
• For interactive flows, use suggested replies for opt-out (“Stop”, “Unsubscribe”).

Prohibited Content

The RCS channel must not be used to transmit restricted or inappropriate content. The following examples represent, but do not fully encompass, the types of content that are not allowed::

Counterfeit goods
Products described as knock off, replica, imitation, clone, faux, fake, mirror image, or similar terms when referring to a brand name in an attempt to pass themselves off as genuine products of the brand owner.

Dangerous products or services
Products or services that cause damage, harm, or injury. These include, but are not limited to, illegal drugs, equipment to facilitate illegal drug use, explosive materials, fireworks, weapons, instructions for making explosives, or other harmful products.

Products, services, or content that enable dishonest behaviors
Products, services, or content that help users to mislead others such as fake documents, aids to pass drug tests, paper-writing or exam taking services; products, services, or instruction that enable unauthorized access to systems, devices, or property.

Dangerous or derogatory content
Content, products, or services that:

• Incite hatred against, promote discrimination of, or disparage an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristic that is associated with systemic discrimination or marginalization
• Harass, intimidate, or bully an individual or group of individuals
• Threaten or advocate for harm on oneself or others
• Seek to exploit others (e.g. blackmail, soliciting, or promoting dowries)
• Inappropriate use of flags, national emblems, or religious icons and imagery

Shocking content
Content, products, or services that:

• Contain violent language, gruesome or disgusting imagery, or graphic images or accounts of physical trauma
• Contain gratuitous portrayal of bodily fluids or waste
• Contain obscene or profane language
• Likely cause shock, scare, or disgust

Capitalizing on sensitive events
Content which may be deemed as capitalizing on or lacking reasonable sensitivity towards a natural disaster, conflict, death, political violence, or other tragic event with no discernible benefit to the victims.

Animal cruelty
Content that promotes or depicts cruelty or gratuitous violence towards animals, or which may be interpreted as trading in or selling products derived from threatened or extinct species.

Adult content
Content, products, or services that are sexually explicit, sexually suggestive, or promote sexual themes, activities or escort services. Content promoting the sexual exploitation of minors (such as child sexual abuse imagery) is strictly prohibited.

Tobacco
Content, products or services that promote sales or consumption of tobacco, products containing tobacco, component parts of tobacco or products designed to simulate smoking behaviors.

Political content
Business to consumer messages (e.g., RCS Business Messages) may not include content or services related to political campaigns such as those that promote or undermine a political figure or party, conduct opinion polls or political surveys, discuss election integrity, or predict election results. Any other political content that is not prohibited by this policy must comply with local laws and regulations.

Unauthorized content
Content, products, or services that are unauthorized to use copyrighted or trademarked content, or other legally prohibited content.

Restricted Content

Some types of content may be subject to additional review or compliance measures when delivered over the RCS channel. The following categories are examples of content that may require extra scrutiny, though this list is not exhaustive:

Alcohol
Content, products, or services that promote branding, sales, promotion, or consumption of alcoholic beverages. Content that promotes irresponsible alcohol consumption is prohibited.

Gambling and games
Gambling related content, products, or services, which include but are not limited to legal gambling activities such as: physical casinos, offline and online gambling activities, national or private lottery, promotional offers for gambling sites, and social casino games.