Supported Content Types by Channel
| Channel | Channel type value | Text | Template | Image | Video | Button | File | Location |
|---|---|---|---|---|---|---|---|---|
| SMS | sms | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
whatsapp | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | |
| Viber | viber | ✅ | ✅ | ✅ | ❌ | ✅ | ❌ | ❌ |
| Zalo Notification Service | zalo | ✅ | ✅ | ✅ | ❌ | ✅ | ❌ | ❌ |
Whatsapp
- Whatsapp requires templates to be approved before they can be sent as a business-initiated message. However, for replies to customer-initiated conversations, templates are not mandatory and freeform text is supported.
Viber
- Viber templates are only available in Russia, Ukraine, and Belarus as of September 2023
Zalo Notification Service
- Zalo Notification Service (ZNS) is strictly for one-way messaging and requires templates to be approved before they can be sent