Supported Messaging Apps Content Types

Supported Content Types by Channel

ChannelChannel type valueTextTemplateImageVideoButtonFileLocation
SMSsms
WhatsAppwhatsapp
Viberviber
Zalo Notification Servicezalo
LINE Official Notificationline

Whatsapp

  • Whatsapp requires templates to be approved before they can be sent as a business-initiated message. However, for replies to customer-initiated conversations, templates are not mandatory and freeform text is supported.

Viber

  • Viber templates are only available in Russia, Ukraine, and Belarus as of January 2024
  • Supported File formats are:
File TypeFile FormatsMax File Size
PDF.pdf, .xps, .pdax, .eps200 MB
Documents.doc, .docx, .rtf, .dot, .dotx, .odt ,odf, .fodt, .txt, .info200 MB
Spreadsheet.xls, .xlsx, .ods, .fods, .csv, .xlsm, .xltx200 MB
  • Supported Video formats are: .mp4 (recommended) and .3gp with a size limit of 200 MB

Zalo Notification Service

  • Zalo Notification Service (ZNS) is strictly for one-way messaging and requires templates to be approved before they can be sent

LINE Official Notification

  • LINE Official Notification (LON) is strictly for one-way messaging and requires templates to be approved before they can be sent