Supported Chat Apps Content Types

Supported Content Types by Channel

ChannelChannel type valueTextTemplateImageVideoButtonFileLocation
SMSsms
WhatsAppwhatsapp
Viberviber
Zalo Notification Servicezalo

Whatsapp

  • Whatsapp requires templates to be approved before they can be sent as a business-initiated message. However, for replies to customer-initiated conversations, templates are not mandatory and freeform text is supported.

Viber

  • Viber templates are only available in Russia, Ukraine, and Belarus as of September 2023

Zalo Notification Service

  • Zalo Notification Service (ZNS) is strictly for one-way messaging and requires templates to be approved before they can be sent